Pay-per-click (PPC) marketing, also known as “paid search” or Search Engine Marketing, is an advertising channel on search engines, like Google, Bing or Amazon, where businesses bid on keywords used in relevant search queries. In this case, advertisers only pay when an online user clicks their ad. Most PPC ads appear in the search results, but not all. There are three main types of pay-per-click marketing ads: Text ads, display ads and shopping ads.
Before starting your first PPC marketing campaign, you need to consider your budget, advertising goals, competition, and risk tolerance. Contact Digital Clicks Marketing for a custom PPC Strategy for your business.