Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing your online content/website so search engines index it, and show it as a top organic result. 67% of all clicks go to the first five organic results; that is why it is so important to optimize your website using SEO. There are three main types of SEO, Technical, On-Page SEO, and Off-page SEO.
– Improves a site’s readability, which makes it easier for search engines to crawl, interpret and index your website. It also enhances the user experience, which is essential for visitors and positively affects overall traffic and engagement rates.
– Involves several of Google’s algorithm ranking signals. Google determines page authority by evaluating the precise page you’re attempting to optimize. Factors including keyword usage, content depth, meta-data, and user experience.
– Is a lot like reputation management for your website. Important ranking signals include site references (AKA links) from external sources. Backlinks are like references, the more backlinks that you have received from quality (trustworthy, relevant) external websites, your authority within search engines grows, and your website rises up the rankings.
At Digital Clicks we develop and deploy custom SEO strategies based on your brand’s unique strengths & characteristics.