Client Success Story
Little Grapefruit: Meaningful Revenue Growth with Baby’s First Steps
Little Grapefruit is a proudly Canadian baby shoe company. Their focus is on producing comfortable, stylish, and lively shoes for little ones. Little Grapefruit is based in Toronto and only uses high-quality sourced Canadian materials.
Little Grapefruit’s target market is new or expecting mothers, or anyone in the market for stylish and unique high-quality baby shower gifts.
Little Grapefruit’s focus was building brand awareness in a niche-market by using social media platforms such as Facebook and Instagram. Now, they were looking for a partner that could help them scale their e-commerce business.
That’s where Digital Clicks comes in.
Following extensive market research and consultation with the client, DCM created a laser-focused, customized e-commerce strategy to improve exposure in the very competitive baby apparel market and take the Little Grapefruit brand to the next level.
By creating effective Google and Facebook account structures, DCM implemented a omni-channel e-commerce strategy that included investments in Google Shopping Ads, Google Search Ads and Paid Social Ads on platforms such as Facebook and Instagram. And lastly, using the research noted earlier, DCM determined the most effective keywords and target audiences for Little Grapefruit and developed compelling ads based on their findings.