Client Success Story

Building Brand Awareness for E-Commerce

Little Grapefruit: Meaningful Revenue Growth with Baby’s First Steps

Little Grapefruit is a proudly Canadian baby shoe company. Their focus is on producing comfortable, stylish, and lively shoes for little ones. Little Grapefruit is based in Toronto and only uses high-quality sourced Canadian materials.

Little Grapefruit’s target market is new or expecting mothers, or anyone in the market for stylish and unique high-quality baby shower gifts.

Little Grapefruit’s focus was building brand awareness in a niche-market by using social media platforms such as Facebook and Instagram. Now, they were looking for a partner that could help them scale their e-commerce business.

That’s where Digital Clicks comes in.

Following extensive market research and consultation with the client, DCM created a laser-focused, customized e-commerce strategy to improve exposure in the very competitive baby apparel market and take the Little Grapefruit brand to the next level.

By creating effective Google and Facebook account structures, DCM implemented a omni-channel e-commerce strategy that included investments in Google Shopping Ads, Google Search Ads and Paid Social Ads on platforms such as Facebook and Instagram. And lastly, using the research noted earlier, DCM determined the most effective keywords and target audiences for Little Grapefruit and developed compelling ads based on their findings.

Omni-Channel Strategy Includes:

Google Shopping Ads

Google Search Ads

Facebook Ads

Instagram Ads

In less than 90 days, Digital Clicks Marketing and Little Grapefruit’s partnership yielded remarkable results. Transactions increased by 180% and revenue increased over 150%. Little Grapefruit also saw increased growth in their social platforms. Brand awareness, sales, revenue, and web traffic all saw positive growth and continue to trend upward.

“Digital Clicks has been an excellent partner to work with. From day-one, they’ve kept a steady hand on our digital advertising strategies and tactics, helping us accelerate online orders and grow our brand nationally.”